Test, Iterate, Repeat: Crafting a Winning Innovation Strategy
Introduction In today’s fast-paced and ever-changing business landscape, innovation is no longer a luxury, but a necessity. Companies that fail to innovate risk being left behind, while those that succeed in driving innovation can reap significant rewards. A well-crafted innovation strategy is essential to unlocking business growth and staying ahead of the competition. However, developing an effective innovation strategy can be a daunting task. This is where testing strategy comes in – a systematic approach to innovation that involves testing assumptions, iterating on ideas, and repeating the process to drive continuous improvement. ...