The Hidden Pitfalls of Cost-Benefit Analysis: Understanding its Limitations
The Importance of Cost-Benefit Analysis in Decision Making Cost-benefit analysis (CBA) is a widely used decision-making tool that helps organizations and individuals evaluate the potential costs and benefits of a project or investment. By weighing the pros and cons of a particular course of action, decision-makers can make more informed choices that maximize returns and minimize losses. According to a study by the Harvard Business Review, companies that use CBA tools are 21% more likely to achieve their business objectives than those that don’t. However, despite its importance, CBA has several limitations that can lead to misleading or inaccurate results if not addressed properly. ...