Overcoming Augmented Reality Failures: Valuable Lessons Learned
The Rise and Fall of Augmented Reality Projects Augmented Reality (AR) has been hailed as the next big thing in technology, with the global AR market expected to reach $70 billion by 2023 [1]. However, despite its vast potential, many AR projects have failed to deliver on their promises. In fact, a study by Perkins Coie and XR Association found that 60% of AR startups fail within the first two years [2]. So, what can we learn from these failures, and how can we apply these lessons to future AR projects? ...