Introduction

In today’s digital age, businesses that succeed are those that are able to adapt and innovate quickly. One key factor that sets these companies apart is their ability to attract, retain, and develop digital talent. According to a report by Gartner, 67% of business leaders believe that digital talent is essential to driving business success, yet 75% of companies struggle to find skilled digital workers. In this blog post, we will explore several success cases of companies that have leveraged digital talent to drive their success, and provide insights into how your business can do the same.

Attracting Digital Talent: The Case of IBM

IBM is a prime example of a company that has successfully attracted and leveraged digital talent to drive its business success. In 2016, IBM launched a digital skills training program aimed at equipping its employees with the skills needed to thrive in a rapidly changing technological landscape. The program was a huge success, with over 100,000 employees participating and achieving an average of 50% improvement in digital skills.

By investing in the development of its employees’ digital skills, IBM has been able to stay ahead of the curve and drive business success. According to a report by Forrester, IBM’s digital transformation efforts have resulted in an estimated $100 million in cost savings and a 25% increase in sales.

Developing Digital Talent: The Case of AT&T

AT&T is another company that has successfully developed its digital talent to drive business success. In 2013, the company launched a digital skills training program aimed at equipping its employees with the skills needed to work on emerging technologies such as data science, cloud computing, and cybersecurity.

The program was highly successful, with over 100,000 employees participating and achieving an average of 30% improvement in digital skills. By developing the digital skills of its employees, AT&T has been able to drive innovation and stay ahead of the competition.

According to a report by Accenture, AT&T’s digital transformation efforts have resulted in an estimated $1 billion in cost savings and a 15% increase in sales.

Retaining Digital Talent: The Case of Google

Google is a company that is renowned for its ability to attract and retain top digital talent. The company’s innovative culture and commitment to employee development are key factors in its ability to retain its digital talent.

Google’s approach to retaining digital talent is centered around providing its employees with the freedom to innovate and experiment. The company’s famous “20% time” policy, which allows employees to spend 20% of their work time on side projects, has led to the creation of many successful products and services, including Gmail and Google Maps.

According to a report by Glassdoor, Google has a employee retention rate of 93%, compared to an industry average of 70%.

Leveraging Digital Talent: The Case of Amazon

Amazon is a company that has successfully leveraged digital talent to drive business success. The company’s ability to innovate and experiment has led to the creation of many successful products and services, including Alexa and Amazon Web Services (AWS).

Amazon’s approach to leveraging digital talent is centered around its use of data and analytics to drive business decisions. The company’s commitment to data-driven decision making has allowed it to stay ahead of the competition and drive business success.

According to a report by McKinsey, Amazon’s use of data and analytics has resulted in an estimated 20% increase in sales and a 30% increase in customer satisfaction.

Conclusion

As these success cases demonstrate, digital talent is a key factor in driving business success in today’s digital age. By attracting, developing, retaining, and leveraging digital talent, businesses can stay ahead of the competition and drive innovation.

We would love to hear from you! What are some strategies that your business has used to attract, develop, retain, and leverage digital talent? Leave a comment below to share your thoughts!

Statistics:

  • 67% of business leaders believe that digital talent is essential to driving business success (Gartner)
  • 75% of companies struggle to find skilled digital workers (Gartner)
  • 93% employee retention rate at Google (Glassdoor)
  • $100 million in cost savings and 25% increase in sales at IBM (Forrester)
  • $1 billion in cost savings and 15% increase in sales at AT&T (Accenture)
  • 20% increase in sales and 30% increase in customer satisfaction at Amazon (McKinsey)