The Hidden Dangers of Digital Measurement: Security Considerations You Can't Ignore
Introduction In today’s digital age, measurement is an essential aspect of any online activity. From website analytics to social media metrics, digital measurement helps us understand our online presence, track our progress, and make data-driven decisions. However, as we increasingly rely on digital measurement, we often overlook the security considerations that come with it. According to a survey by PwC, 61% of organizations have experienced a cyberattack in the past year, resulting in an average loss of $2.2 million per breach (1). In this blog post, we’ll explore the security considerations of digital measurement and what you can do to protect yourself. ...