Unlocking Business Value through Sustainability in the Metaverse
Introduction The Metaverse, a term coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, has come to represent a futuristic vision of the internet as a fully immersive, interactive, and interconnected virtual world. As businesses and individuals increasingly invest time and resources into this emerging space, the conversation has shifted towards the importance of Sustainability in the Metaverse. According to a recent survey, 71% of respondents believe that sustainability will be crucial to the success of the Metaverse (Source: Greenpeace). This raises important questions: What does sustainability mean in the context of the Metaverse? How can businesses prioritize sustainability while still driving growth and value in this new environment? ...